One of two things seem to be happening, either totem are fine finacially and it's just a case of greed at the top, or repeated missteps have driven customers away and they are having to resort to worse tactics to keep afloat.
It's part of a process of continuous innovation, which has been in Totem's business model since they stabilised the 3k product after their financial crisis a few years ago. We've seen iDancer, that VR thing on Stream and the VR vids. If they were coining it with the existing product, they'd increase the production rate. If they were really struggling, they'd decrease production rate and change the base model.
They're making enough to innovate and hope that something pays off, preferably big-time. So far, the VR vids seem to be working and the games are also paying off, so they are continuing to invest in them.
The games are there, I suspect, to reduce the attrition amongst new users, who, on average, lose interest after a few months. They only represent half the revenue, but the marketing cost of winning new users all the time must *****. As an established customer, I can ignore the games, but enjoy secure access to the product I enjoy, so good luck to them.