Typically, it has taken 1,500 credits worth of spend on whatever game or pack offering is available to fill the SEC progress bar. Bonus packs, wheel spins, scratchers, progressive discounts, whatever. 1,500 credits.
A couple months back, I dropped 1,500 credits on whatever new game came up and not only did I fill the bar, I filled it again for a gift card, and made progress toward another one.
Since then, I've been checking each new event to make sure what I was seeing was a pattern, not just a miscalculation or short-term offer. With the new Pleasure Chest I can confirm that the new target to fill a progress bar is 900 credits.
Note that this is outlay only. With my 900 credits spend, I received a back catalog SEC card, a gift card, two free cards, and 620 credits own back; plus the new SEC card for event progress.