Here is more information on XXX cards.
In featured there is only one XXX category because featured has been designed to ease the access to our wide catalog to new users and we don’t want to throw too much explicit content at new users. If they are interested in it, they can activate the option, but the front visibility we give to XXX content will remain limited.
XXX duo cards costs too much to produce to leave us any margin. We’ll keep producing some from time to time when opportunities arise to test what the right price point could be.
We have a major sound issue with sound at the Vegas studio. We were expecting to film most models for iStripper and iStripper XXX but could not find solution for sound (Mechanics moved next door with its share of unwanted sounds). We attempted to move the studio to LA at the beginning of 2016 with no luck. We finally decided to produce XXX cards there with NO sound recording. We’re a bit stuck between a rock and a hard place here. Sales will tell if it’s better to produce XXX cards with no sound or to stop production there till we can move that studio at the end of the lease in 2017.
We also had issues with the studio in Paris schedule. We extended filming cessions from two days (5 regular cards, 1 XXX card when/if the model does XXX) to 2.5 days (5 regular cards, 3 XXX cards when/if the model does XXX). It was our plan to be able to keep releasing 2 XXX cards a week. Alas, this turned out to be a ***** when we got committed to shoot 8 cards with models showing up with less beauty, charism, willing and/or skills than our expectations. So we’re back to 2 days shootings, and because we aim at hi-profile models, a larger proportion won’t do XXX.
XXX cards are important for US, they have been up to 1/3 of our income in the recent past. We want to go back to 2 XXX cards releases a week but we’re experiencing production issues and we need to keep it profitable. As to if XXX cards will be profitable at 25 credits, now an increase of pricing has been ruled out, time will tell.